Boycotts: Because Invisibility Is Everything
Indictment Takeaways: Regime Is Untouchable, But You Are Invisible, And They Are Afraid Of The Dark--One Nation Under Judgment
In this edition of Malwords Weekly we continue our One Nation Under Judgment series:
Explaining why boycotts are working when nothing else is: it’s all about your invisibility to the Woke— embrace it.
Discussing how decentralized Gideon-sized resistance cells put panic into foes hundreds, even thousands of times their size. You can’t defend against what you cannot see, and eventually that helplessness spins wildly out of control. Great fun to behold!
Giving you a practical call to action that you can answer by just chit-chatting with your friends, and relieve the frustration you may be feeling about the Evil that clearly occupies the highest offices of the land.
Good News: We Have Designed A Perfect Plan. Bad News: It Works Perfectly
Why are the boycotts working? Because the Censorship-Industrial Complex is working.
And so that's why:
Protests don't work.
Media doesn't work.
Convoys don't work.
Investigations don't work.
Midterms don't work.
Recounts don't work.
Majorities don't work.
Legislation doesn't work.
Litigation doesn't work.
Subpoenas don't work.
Debt ceilings don't work.
Speakers don't work.
And now the Constitution of the United States of America doesn't work... or is just an operating fiction for half of the country.
It's all part of a perfectly integrated, AI-informed, algorithm-driven plan designed to track you to your IP address, parking space and keyboard, predict your next move, drop a virtual firewall around you, and make you invisible, unheard, uncounted.
A ghost no one can see.
Just one problem with that, our Masters of the Universe are discovering.
It actually works as planned
Cancel Culture Makes Your Enemy Invisible
BACKFIRE (WPM 1.57 +20% 30D; +49% 90D) has been gaining traction in the news corpus of late.
It's what happens when an otherwise perfectly working system does not take into account the pressures--physical or societal-- that it generates.
Pent-up pressure must out. And when not allowed to escape through conventional means, it will explode through unconventional means, without warning and often with devastating results.
You Cannot Fight What You Cannot See
It's all about visibility.
And being told in very certain terms that the public square no longer wants to see or hear from you.
Extremists, Election-Deniers, and Conspiracy Theorists Unwelcome! No Place for Hate!
Newspeak for—We are tracking your every move, and have already done something about it.
When you get on social media, they can see you, and shut you down with algorithms.
When you protest, they can see you, and follow you with face recognition technology.
When you vote, they can see you, and have a ballot for their candidate printed out.
When you file a lawsuit, they can see you, and get their judge assigned to throw your case out
When you introduce legislation, they can see you, and get it bottled up in committee
When you purchase a firearm or ammo, they can see you, and track your purchase down.
But when you don't go to Target, nobody can see you enter the store. And when you don't shop there, nobody can track you or your non-purchase down.
You are invisible.
And the invisible enemy is the enemy we fear most.
Dammit—I Didn’t Sign Up For This!
In our previous post we spoke of a foreign invasion that had overrun ancient Israel (Judges 5-7), pillaging the land, taking everything in sight, forcing the Jewish people to retreat into caves to survive.
By sacrificing their children to the god Ba'al and prostituting them to the sex goddess Ashtoreth, the Israelites threw away their one protection that kept them alive is a sea of hostility—the Lord God who had brought them out of Egypt—leaving them vulnerable and intimidated before an enemy who simply walked in, took everything in sight, and dared them to do something about it.
This abuse continued for seven straight years. It had to. Because while there were far too many invaders for the Jews to repel, there were still not enough for them to scare.
Until a young man named Gideon saw how ridiculously easy that now was, raised an intrepid rebel band of three hundred nationalist extremists, who sent the Midianites into panicked retreat using nothing more than torches and trumpets.
Why?
Because the larger your occupying force, the larger your unseen enemy looms. Because those on the edges have become suddenly expendable--and now vulnerable. Because they have become the human buffer between their betters and the enemy.
We’ll be entering theater with a hundred thousand troops. We may lose a dozen to a hundred over the course of the operation but that’s the cost of being in this business.
But exactly which dozen or hundred, sir?
Could that cost of doing business possibly include... me?
There's safety in numbers, but now you're just a number. And you've got nothing to do now but just stand there, follow orders, do your duty... with a nice fat target on your back that says SHOOT ME!
And so the anxiety grows. The analysis never ends. The paralysis sets in. And you are always looking over your shoulder.
Am I here because I am expendable?
And so the sheep huddle closer. Nobody wants to stand out from the crowd. Nobody wants to become that easy target the silently circling wolves or sharks can separate, tear to pieces, and devour.
Dammit--I signed up to be on the winning team, not among the honored dead!
Defend the Perimeter? YOU Are The Perimeter LOL!
Talking to veterans from America's endless wars in Vietnam, Iraq, Afghanistan, one common theme is this:
Taking over another country: easy; defending it against native insurgency: impossible.
Your don't know who your enemies are. They could be anywhere. Even among you.
So you ratchet up demands of your "allies" to make them “prove” their loyalty. Makes them feel proud when they make the cut….NOT!
And never a great strategy in the real world for winning friends, influencing people, or growing an ecosystem of happy customers
But helps explain the PANIC we are seeing among the Woke…
…the barked demands for COMPLIANCE…
…the STATE OF EMERGENCY hysterics…
…and understand why Woke corporations continue to doggedly press forward into their own BLOODBATH, despite the BACKLASH.
Turns out it's all about their CEI— or Corporate Equality Index— score.
And these companies would rather lose revenue and shareholder value than sacrifice CEI standing.
It's the new Woke business model
Dollars we can recover, points never.
CEI: Bringing Cancel Culture to Commercial Boil
The Corporate Equality Index is run by one of America's oldest LGBTQ+ advocacy groups, Human Rights Campaign (HRC)
The HRC defines its work on its website as follows:
Together, we elected Joe Biden and Kamala Harris, won the Georgia runoffs and achieved pro-equality majorities in the House and Senate. Now we’re going to pass the Equality Act through Congress and ensure protections for LGBTQ+ people nationwide.
No guesswork needed about who they march with and what they expect in return.
The CEI was launched in 2002 to quantify employer accommodation of LGBTQ+ concerns through policy, practice and benefits, on a scale of 0-100.
Over the years, the CEI has become an important marker in the social component of corporate ESG rating, and HRC has been seeking to use the CEI to drive its agenda beyond traditional employment and benefits issues.
Last year's evaluation criteria was comprised of three rubrics. Workforce Protections and Inclusive Benefits are weighted at 30 points each, while Corporate Social Responsibility kicked in for a max of 40 points includes things such as diversity training, data collection, transition guidelines, management performance metrics, donations to LGBTQ organizations, and public support for pro LGBTQ+ legislation.
The 2022 CEI surveyed a total of nearly 1,400 companies--including all Fortune 500 and 687 of Fortune 1000-- representing over 20 million US workers and 39 million globally. 842 participating companies received a perfect score of 100, earning them a Best Places to Work award for LGBTQ+ equality. A summary of the findings is available at the HRC website.
Drilling down into the data, we find 60% of employers surveyed achieved a perfect score last year, with 36 coming out of the closet to hit the bullseye on the first try.
Which has started to raise eyebrows about participant "gaywashing", a ratings pay-to-play racket, and potential grounds for shareholder lawsuits.
Even the Human Rights Campaign admitted that its criteria needed to "evolve" with the times. And so for 2023, Inclusive Benefits has been bumped up to 50% of the total CEI score, the bonus driven by the requirement that gender transition surgeries for child dependents be covered as "medically necessary."
Explaining why all these suburban kids can suddenly afford gender-reassignment surgeries, that previously went for $120,000-150,000 out of pocket?
At the same time, Responsible Citizenship-- where participants can have 25 points deducted for a "large-scale official or public anti-LGBTQ blemish on their recent records"-- is getting rigorously enforced.
These blemishes include but are not limited to things like anti-LGBTQ+ shareholder resolutions, contributions to anti-LGBTQ+ organizations, opposing LGBTQ+ shareholder resolutions, or rescinding pro-LGBTQ+ business policies and practices.
Apparently justice meted out for these blemishes is swift and remediation thorough.
Ratcheting up loyalty demands on what the HRC calls its "allies" helps explain why Anheuser-Busch scrambled up a $200,000 donation to pro-LGBTQ organizations following the Dylan Mulvaney debacle.
It also sheds meaningful light on the desperate balancing acts over at Target and Kohl's-- pulling down Pride displays in some stores, keeping them up in others.
And it puts into perspective the doubling down at Nike, reportedly bringing in a specialist in pediatric mastectomies to speak at one of its Pride events.
Fear is the driver for corporate gender identity compliance: pay up or power through.
Surcharge For Virtue Signaling Soars To Thirty Cents on the Dollar
But boycotts threaten to drive the cost of CEI compliance up into the stratosphere, taking cash out of the till, value out of the equity, and leaving companies to finance their virtue signaling at 5%.
So now the ROI for placating a hyper-entitled protected class in a state of perpetual outrage over perceived micro-aggressions no longer even covers the cost of capital.
And is about to get a lot more expensive--an additional 25 more cents on the dollar-- for things over which these Woke captains of industry clearly have little control. Like decisions by mouth-breathing rubes not to buy their shit, stage shareholder rebellions, and flood their call centers.
The best thing we can do here is make a bad situation worse.
Because the forces of financial gravity eventually drag us all down.
Nobody's against equal employment protections and benefits. But being forced to cheer—and fund— the all-but-coerced six-figure castrations of children that doom them to lifelong dependencies on Big Pharma—all under the guise of "confusion"—and call that gender-affirming care is the millstone-level evil and end-of-nose greed we’ve witnessed in every gold rush.
For all its high-mindedness, the environmental movement has taught us nothing: we’ve gone from squandering our natural resources to squandering our human resources; from violating the land to violating our kids. That’s it.
So if you want to do something right now about all this evil you are witnessing in the highest offices of the land, look no further than the exposed, expensive, expendable edges of our commercial landscape.
You don't have to wait around for an election, a Durham report, a Manhattan DA, a Judiciary Committee, on "ongoing investigation," a Federal grand jury, or Kevin McCarthy to take action. You can start today.
And start by asking yourself this:
Do I really NEED this Target on my back?
Do I really NEED this Anheuser Busch in my fridge?
Do I really NEED these Nikes on my feet?
Because the quislings running these corporations are cheerleading the same monsters who, not content to kill you with a jab over a made-up disease, now want to kill off your descendants over a "medically necessary" castration.
But now you have got them over a barrel.
They can't see you. And they are panicking.
Because—dammit!— destruction of their companies is NOT what they signed up for:
We signed up to be on the winning team, not among the honored dead!
Next Steps: Recruit An Army of Ten
You know at least ten people, and at least one woke company.
Unfortunately we can't help with your ten people, but we have placed a list of the 100 Wokest companies most exposed to consumer activism in the appendix below.
Step 1: Find ten friends who will commit to something very simple
Make one call, send one email, or post one comment to one woke company.
Find ten friends to do the same, who will then find ten friends to do the same, who will then find ten friends, and so on...
Wash, rinse repeat five times, and you have raised an army 1.1 million strong.
Step 2: Compose your message-- Here is a template you can use:
Dear Woke Company,
Until your Woke policies requiring _____are completely revoked and those harmed by these policies receive signed letters of apology and compensation for damages, I will no longer be purchasing your goods and services. In addition, I will be asking ten other Woke Company customers to do the same. Thank you for forwarding this message to your CEO and Board of Directors.
Yours truly,
Your Name
Step 3: Deliver your message
Post to their social media accounts or website if comments are allowed. People notice when they are contacted directly, not when someone shouts into the ether.
Become an activist investor. Buy their shares-- minimal number is fine. That will get you an invitation to their annual shareholder's meeting where you can make your voice heard. And allows you to participate in shareholder resolutions and lawsuits that ding their CEI scores... and CEO salaries. Great fun!
Call or email them. If you're not on social media (don't blame you) and don't want to travel, call-- investor relations, customer service, corporate outreach lines-- anywhere you can get a live human being, and let them know of your decision.
Advice on communication: get to a live human being. It’s too easy to sit behind a keyboard and shout into the void. That’s what they want you to do. Live humans, not bots, still make decisions— at least for now.
Advice on coordination: airgap it.
Emails, texts, POTS (Plain Old Telephone Service) are all good.
Do not coordinate over social media.
Do not talk about what you are going to do on FB, Twitter, Gettr, Gab or Truth.
Do NOT let them see you. Just effing do it. Major reason nothing is working for MAGA is because its leadership spends all day telegraphing its next move online.
When you are fighting from numerical or positional disadvantage, surprise --not visibility--is everything.
Advice to beginners: hone your skills on a campaign already under way. A little Target practice on a Bud Light, anyone?
Call To Action: Raise A Little Gideon
Yes they have overrun the country. Making it a target-rich environment—dammit this pun is old!— that can't see you. And that is why they fear you.
Because invisible enemies just keep growing bigger... until occupying armies of the most powerful nations on earth flee in terror into the night, leaving the lights on, their dogs caged, their equipment running, and their citizens behind.
Just like Afghanistan.
Better check that watch, Joey. It’s getting late.
And Gideon’s American Army is out there. Millions of them. Like the sand on the seashore. Like the stars in the sky.
Appendix: 2022 CEI Top B2C Companies
The following table is a representative selection of 100 consumer-facing companies scoring 100 points on Human Rights Campaign’s 2022 Corporate Equality Index (CEI).
About Malwords
Malwords are keywords weaponized for information warfare. They function within public discourse as intellectual malware, verbal viruses designed to spread quickly for the purposes of a) silencing dissent through control of language, narrative, and speech, b) increasing public tolerance for government-sanctioned atrocity and c) emboldening officials to commit acts of atrocity.
Malword strength is measured by their frequency of appearance in the published body of language (corpus), and expressed in words per million (WPM) linguistic units (words, numbers, symbols, acronyms, etc).
Malword WPM’s typically follow a three-phase lifecycle: Pre-Curve test-markets the new term and puts up the store front; Curve, is launch phase, characterized by a rapid, exponential liftoff and sudden plunge; Post-Curve is a long, asymptotic tail and is the period in which primary-objective atrocities are implemented.
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Harvey Oxenhorn, is a cybersecurity consultant, founder of Malwords Weekly, and author of the upcoming book, The Atrocity Algorithm, How The Media Became The Enemy of The People. He writes The Five Stages of Unf*ck, Red Pill Journey to January 2.0. , also on Substack. Follow him on Twitter, Gettr, and Gab,
Sucker!!! Those too tier cuntsperms have no problem retiring tomorrow! Most stepped in after the great CEO walk out over the past few years. You fellows however, the brewery workers, truck drivers, distributors, the mom and pop that has cases of product taking up space in their tiny cooler that will not move! These evilsickfuctards have turned us on our own fellows. Those hard working people lose their jobs - many live paycheck to paycheck!
I guaran-fucking-tee if Budweiser dropped their 12 packs to $2.50, yeah they’d lose money but their beer would sell and then boycott is broken anyway. That’s why I choose to BUYCOTT - I seek out companies I like or agree with their mission, something good and right and then only buy from them. Big difference!