The Gender-Denial Gravy Train
And How To Derail It. Forget Joe & Co, Take the Bud Light Challenge--Malwords Weekly, 6/25/23
In this issue we cover:
The malword driving a $2 billion growth industry
Why you can’t lay a glove on Joe & Co.
Taking the Anheuser Busch Challenge and taking out a major sponsor of child castration.
We always knew that the lowly pronoun was destined for great things, but after a year of following these linguistic critters under the malword GENDER-AFFIRMING, it looks like we finally hit pay dirt.
GENDER-AFFIRMING earned a spot in our 2023 Global Malwords Index, starting the year at an average 0.58 WPM, but moving apace up the charts to hit 9.08 WPM in April, at the height of the Bud Light Blowup, closing down last week at 7.78 WPM, but well within reach of double-digit territory.
GENDER-AFFIRMING’s achievement becomes even more impressive— and revealing—when indexed against its analogs and fellow travelers.
Language may lie, but malwords don’t. The new TRANS economy boasts two big drivers—AI and gender-reassignment surgery, both triggering the kind of messianic exuberance, hype-cycle marketing, and piratical ethics we’ve witnessed in gold rushes past.
Sex reassignment surgery is expected to grow over the next decade into a $2 billion industry, with trailing multiples of drug dependence, therapy, and counseling. Hospitals both on and off the record can scarcely contain their glee at the money-making bonanza this is turning into, calling for all hands on deck to meet the demand, and disciplining employees who object on religious grounds to participating in GENDER-AFFIRMING care.
The largest market for sex-change procedure is North America, with the 12-18 age demographic fueling the growth. Marketeers are promising kids, who it claims are 40% suicidal pre-surgery, that cutting off your boobs— or augmenting them— is the answer to all your problems. Never mind that the same study shows them even more suicidal post-op. Surgery is never effective for removing bad dreams, but facts must never be allowed to get in the way of a good story.
Because right now there is no time for self-awareness, not with so much money to be made. Pointing out that these treatments are being prescribed on less diagnostic evidence than was used to prescribe lobotomies in the 1940’s and 50’s, that we’ve gone from strip-mining our mountains’ of their rare earth minerals to strip-mining our kids’ of their gonads— is greeted with wide-eyed innocence.
But everybody’s having so much fun! C’mon man, a little party never hurt nobody!
Seventy-Three And Me
They say, “How would God know?
Does the Most High know anything?”This is what the wicked are like—
always free of care, they go on amassing wealth.—Psalm 73: 11-12
Last week, after more than two years of taking it on the chin, MAGA finally managed to lay a glove on The Regime, with resolutions to impeach Joe Biden and censure Adam Schiff.
But with impeachment heading off to die in committee, censure defanged, and Hunter skating, you get the sense that these guys are untouchable, almost by design.
For those who grew up believing that Our Democracy is a participatory form of government answerable to the governed, it is shocking to see how impervious permanent DC is to the Rest of America. It can be described as biblical:
They are free from common human burdens;
they are not plagued by human ills.
Therefore pride is their necklace;
they clothe themselves with violence.
From their callous hearts comes iniquity;
their evil imaginations have no limits.
They scoff, and speak with malice;
with arrogance they threaten oppression.
Their mouths lay claim to heaven,
and their tongues take possession of the earth—Psalm 73: 5-8
But two (and multi)-tiered justice systems have been around for a while, at least since Bible times and, whether or not we want to admit it, almost by design.
Ask yourself the following:
How many of our rulers are answerable on a daily basis to those whose money they take? A: A lot. That’s why we have a lobbying industry.
How many of our rulers are answerable on a daily basis to those whose taxes the spend? A: The results speak for themselves.
The visceral rage, and overwhelming urge to make these people feel pain is normal. But until you are willing to get in that ring as a far right EXTREMIST (12.83 WPM; -17.5% YTD) like Reps Luna and Boebert, and find a way to inflict pain despite your own party’s indifference, you are just another DOMESTIC TERRORIST (0.84 WPM; -38%YTD), a WHITE SUPREMACIST (3.69 WPM; -55% YTD) —regardless of your ethnicity.
And you’re just going to wind up depressed:
When I tried to understand all this,
it troubled me deeply
till I entered the sanctuary of God;
then I understood their final destiny.Surely you place them on slippery ground;
you cast them down to ruin.
How suddenly are they destroyed,
completely swept away by terrors!—Psalm 73: 16-19
The Biden Regime answers on a daily basis to a higher power—that’s what rulers do, whether they admit it or not. And that impenetrable hedge of protection around them is by design. It’s God’s way of saying,
For every two-tiered justice system, there is a two-tiered retribution system. These guys are in the tier that answers to Me. Let me deal with them. I’ve done this before.
So let God have a little glory, and deal in his own sweet time with those who shake their fists at him.
And sometimes he likes to toy with them a bit.
Because an enemy who answers directly to YOU is staring you in the face— terrified.
They’ve gone down hard, and their only hope is you’ll stay distracted chasing Hunter.
Take Anheuser Busch Challenge
Why are analysts so fixated on the 20%+ drop Bud Light sales? Because things cannot be that down for that much longer before the whole brand comes tumbling down.
As discussed in prior posts, Anheuser Busch is a model Woke corporation, scoring a back to back 100’s on the Human Rights Campaign’s Corporate Equality Index (CEI), which measures workplace and management accommodation to LGBTQ+ concerns.
This year’s CEI hot button is Inclusive Benefits, comprising 50% of total CEI score. Inclusive Benefits is Woke-Speak for health insurance coverage for GENDER-AFFIRMING care, defined as gender-reassignment surgery and post-op drug regimens for employees and their minor dependents as MEDICALLY NECESSARY (0.59 WPM; 180D +100%).
First, the minimal services and treatment for transgender-inclusive healthcare will now be more robust. For example, this criteria will now require hormone blockers for youth and surgical revision/repair, among other additional medical services and treatment — How We’ve Changed Our Criteria
The GENDER-AFFIRMING Gold Rush at hospitals across the country, with children being socially engineered into Mengele-style sexploitation, is being funded by in large part by 842 CEI Best Companies like Anheuser Busch, many of whose board members spent bright college days calling upon their schools to divest from South Africa and defund the economic underpinnings of the apartheid state that exploited its own people.
And here they are at the end of their storied careers, refusing to lift a finger when they have the power commensurate to their storied values, to defend our most valuable and vulnerable asset— those who will come after us.
Right now, among the Woke Inc who must compete for your money— remember, the government does not compete for your taxes— Anheuser Busch is among the most vulnerable, and the walls will come tumbling down… if we keep marching.
Why?
Anheuser Busch(A-B), ranks #149 on the Fortune 1000, with $57.8 billion in revenues and 25% operational profit of $14.5 billion. These immense profits allow A-B to run its Bud Light business at massive volume and lower margin, but that is one of the costs of owning—until the Dylan Mulvaney Debacle— America’s best-selling beer.
The light beer market is a competitive space. Of the US drinking age public of 199.2 million, 28.5% identify as light beer drinkers. Of approximately 57 million-person market, Bud Light commands a leading 10% share of off-premise sales. 20% of that number is 1.14 million.
Why is that important?
Suppose that 1.14 million decided to replicate itself times five?
It would sink the brand
Because nobody is drinking Bud Lite these days. MAGA won’t drink it. Woke won’t drink it. And everybody in between. Saturday night’s all right for fighting, but nobody wants to get into a fight over a Bud Lite. Leaving A-B in a precarious spot:
Their market has abandoned them— revenue numbers and stock price speak for themselves.
Biden’s HRC surrogates have dropped the hammer, kicking ABI off its CEI rankings because, per CNN, of how the company handled the Dylan Mulvaney backlash, which they insinuate triggered the boycott.
With everyone taking full credit, all A-B can do is take half measures— change their ad campaign, throw money at LGBTQ+ causes, and hope you’ll stay fixated on Hunter.
Because A-B has been caught off guard. BUD LIGHT (6.69WPM, 60D +5146% ) is clearly not a malword. Not in the way UKRAINE was, with a defined pre-curve, curve and post-curve structure and perfectly timed in-the-money intercept. This was UKRAINE— a Malwords Mona Lisa:
This is BUD LIGHT— a three-month earthquake:
Things are all over the charts, with LGBTQ+ pressure groups barking demands and guillotining anyone who doesn’t snap to attention, industry analysts extrapolating the drop in sales into some kind of headcount, management throwing money at anything that moves, and everyone praying things will just blow over.
US CEO Brendan Whitworth released a message telling consumers "we hear you," and expansively describes a three-part plan to tinker around the edges. Maybe because he really can’t hear you over the flock of angry seagulls circling about his head, distracting him from the tidal drawback just before the tsunami?
But suppose YOU show A-B who they really answer to? Suppose you could give them a glimpse into the abyss? Of just how enraged and engaged the Rest of America is? And how they’d better stop toying with the consumers they answer to?
You can— by taking the Anheuser Busch Challenge. And it’s so simple a caveman could do it— in three easy steps:
Contact A-B and tell them that until they correct their evil ways, you will stop buying their products, and are asking ten friends to do the same.
Take all the support you can get, but continue until you find ten individuals who will take the Anheuser Busch Challenge… and find ten more friends to do the same.
And who will in turn do the same four more times.
At which point, you will have over 1.1 million known customers who have personally let Anheuser Busch know they are not buying products.
This, not paid flaks from activist organizations, strikes fear into any CEO. Visions and bad memories begin to flash before their eyes.
Because if that 1.1 million customers replicates just one more time, Bud Light is done, and A-B is in trouble. Do the math.
You got them down, you are sitting on their chest, and nobody is coming to their rescue.
All they can do is hope you won’t notice.
This is a fight you can win, in your spare time. Totally legal, and they are powerless to stop you.
Stop yelling at the TV.
The time is now for action action action.
The A-B Challenge: Get Started
Key Contacts:
Brendan Whitworth US CEO
Benoit Garbe US Chief Marketing Officer
Simon Wuestenberg, US Chief Sales Officer
Email:
Anheuser Busch wants you to provide your contacts on this web form: https://www.anheuser-busch.com/contact-us ,
But they will not provide you theirs. No checkbox stating you are telling the truth, the whole truth, and nothing but the truth. Proceed accordingly.
Call:
1-800-DIAL BUD (342-5283), Monday-Friday, between 11am-8pm (CST).
Social Media:
Facebook
https://www.facebook.com/BudLight-- limits comments for obvious reasons.
Twitter
Here are some examples of things you can say:
Dear ____,
I was deeply offended by Anheuser Busch management's decision to
[EXAMPLE]: leverage its brand equity to celebrate a hyper-privileged protected class of men mocking women, often to the point of serious physical injury, while insisting we all respect their pronouns.
[EXAMPLE]: worship at the altar of trans ideology by covering castrations of employees’ underage children as "medically necessary."
[EXAMPLE]: cave to the hysterical demands of the petulant, tone-deaf Human Rights Campaign to the detriment of employee morale, brand equity, and shareholder value.
{EXAMPLE]: exclude People of Faith and Conscience from stakeholder roles in company-wide personnel, benefits, and policy decisions that impinge upon their deeply held beliefs.
Until these policies and practices are rescinded, I am taking the #AnheuserBuschChallenge : I will not purchase or consume Anheuser Busch products and I will be asking ten other customers to do the same.
Thank you for forwarding this message to Brendan Whitworth US CEO, Benoit Garbe US Chief Marketing Officer, Simon Wuestenberg, US Chief Sales Officer, and your Board of Directors.
Yours truly,
Name
Call To Action
Take the A-B Challenge this week. It’s easy, just shoot your friends this post with all the instructions, batteries included!
Good luck, I’ll be reaching out this week, and keep you updated. Let us know how it goes for you in the comments below!
Appendix: List of Anheuser Busch Brands
180 Energy Drinks
Aguila
Anheuser World Lager
Antarctica
Ascent 54 (Colorado only)
Bacardi Silver
Bare Knuckle Stout
Beach Bum Blonde Ale (sum)
Beck’s
Brahma
Bud Light Beers
Budweiser Beers
Busch Beers
Cass
Castle
Corona Beers
Cristal
Elysian Brewing Company
Harbin
Hoegaarden
Jack's Pumpkin Spice Ale
Landshark Lager
Leffe
Michelob Beers
Modelo Especial
Natural Beers
O'Doul's
Peels
Quilmes
Redbridge
Rolling Rock
Sedrin
Shock Top
Skipjack Amber Lager
Skol
Stella Artois
Stone Mill Pale Ale
Sun Dog
Tequiza
Tilt
Victoria
Wild Blue
Wild Hop Lager
Winter's Bourbon Cask
ZiegenBock
About Malwords
Malwords are keywords weaponized for information warfare. They function within public discourse as intellectual malware, verbal viruses designed to spread quickly for the purposes of a) silencing dissent through control of language, narrative, and speech, b) increasing public tolerance for government-sanctioned atrocity and c) emboldening officials to commit acts of atrocity.
Malword strength is measured by their frequency of appearance in the published body of language (corpus), and expressed in words per million (WPM) linguistic units (words, numbers, symbols, acronyms, etc).
Malword WPM’s typically follow a three-phase lifecycle: Pre-Curve test-markets the new term and puts up the store front; Curve, is launch phase, characterized by a rapid, exponential liftoff and sudden plunge; Post-Curve is a long, asymptotic tail and is the period in which primary-objective atrocities are implemented. If you enjoyed, please subscribe… And leave a comment!
Harvey Oxenhorn, is a cybersecurity consultant, founder of Malwords Weekly, and author of the upcoming book, The Atrocity Algorithm, How The Media Became The Enemy of The People. He writes The Five Stages of Unf*ck, Red Pill Journey to January 2.0. , also on Substack. Follow him on Twitter, Gettr, and Gab,
Substack not adding my like so this is a like; and thanks for the psalm--I needed that one.
Thank you for this information! Please add Elysian Brewing Company to the list of A-B brands to boycott. They were purchased by A-B in 2015.