What The Hell We Fighting For?
You Want A Hundred Seats for A Hundred Years? MAFA--Make Americans Fight Again. Give Them A Hundred Reasons. And Make It Personal.
Hammer To Fall
Here we stand, or here we fall
History won't care at all
Make the bed, light the light
Lady Mercy won't be home tonight*
We all know what MAGA is against—
CCP, WEF, WHO, CDC, FBI, Fauci, Biden Crime Family, border invasion, Nancy Pelosi, mail-in ballots, Green New Deal, COVID lockdowns, vaccine mandates, endless wars, groomers, Woke, ESG, BLM, CRT, Big Tech, Big Pharma
The hits —and memes—just keep coming.
But what exactly is MAGA fighting for?
Ask and you get annoyed looks, followed by a stream-of-conscious litany—
Free speech! Free assembly! Informed consent! Second Amendment! Parental rights! Border security! Election integrity! Energy independence! Law and order! Zero inflation! How could you possibly not know that???
That we’re fighting for a return to the status quo? Because that’s exactly what it sounds like to the untrained ear of the low-info voter.
And history has not been kind to defenders of the status quo, however just their cause.
Where there is no vision, said the prophet, the people perish.
The status quo is not a vision. The Hammer is getting ready to fall. And without a vision of what we are for, not simply against, we will perish.
The Vision Thing
Say what you want about the Globalists, yes they’re evil, but they are selling a vision:
You will own nothing, and you’ll be happy.
Happy because you are free— from want, disease, disorder, disaster, financial ruin— from the things that plagued your parents… and now hold you down. But it will be different for you. Your future will be secure. Because you will be taken care of.
The cost of all that is never mentioned. Of course it’s not. That’s not what vision statements are for. Vision statements are for SELLING.
And the globalists are selling a vision.
MAGA knows what it is buying.
But what we are selling, exactly?
Selling Them What They Are Not Buying
Comparing the pitches side by side, the difference couldn’t be more glaring. What we will do for AMERICA (Donald Trump) vs What we will do for YOU (Klaus Schwab)
Socialism— which is what globalism really is— appeals to the bodily appetites (Peace, Land, Bread) to program the masses for their inevitable bodily sacrifice to secure a nirvana they will never see. And has never been seen. Except by the Dear Leaders and comrades of the ruling class.
MAGA, on the other hand, makes promises to the collective that have been kept. In your lifetime. And will be again.
Just probably not for you, personally. Here’s what I mean by that:
Let’s take the eponymous call to action—Make America Great Again— and ask a few probing questions.
1- Define America, please.
Would that be the bottom 50% of the population who, in that halcyon year of 2019 finally got back to where they started out financially in 1989?
2- Define greatness, please.
Would that describe the returns of bottom 90% of the population, whose top performers managed to merely double their net worth over that same thirty year period?
Is that American greatness?
Or is American greatness safe streets? Pride in one’s country? Strong military? Respect overseas?
No disrespect intended, but in America we’ve come to see that as normal. Not great.
3- Define again, please
Again means it happened at least once before. When was that greatness which we are going to make America re-live? The Gilded Age? The Roaring Twenties? The All-in-the-Family Fifties? The Psychedelic Sixties? The Excessive Eighties? The Dotcom Nineties? The Robber Baron Teens?
Sure we all want to be young again. But who of the bottom 90% wants to go back again, put on the same clothes, put in the same work, under the same conditions, with the same resources, and emerge yet again with the same results?
Because if you’re in the ninetieth percentile that is your lot and outcome.
Not great. Not America. Not again. Definition of insanity.
But that’s what MAGA is selling when you boil it all down—- yet another age of serfdom.
Here’s the lyrics to that:
Every night and every day
A little piece of you is falling away
But lift your face the Western way
Build your muscles as your body decays*
When America Was Great
If the MAGA definition of greatness—excess privilege enjoyed by a lucky few—holds, then The Great Pandemic has been absolutely great:
If you were the Big Boxes, your stores were open, with customers lined out the door.
If you were Pfizer, your profits were stratospheric.
If you were Zoom, Zscalar, or a VPN provider, your sales were off the charts. You could not hire people fast enough.
If you were white collar, you could work from home—or anywhere— in your pajamas. And collect the same paycheck.
If you were a kid, school was out forever.
And if you were a parent, you got to see what they call education these days.
It was great, by MAGA standards. And a lot of folks don’t want it to end—they still mask up even when driving alone.
But nobody I know wants to go back to it.
Because that’s what American Greatness has been for far too many of us.
Another age of serfdom… a few gilded memories, and a little tip money.
A Hundred Seats For A Hundred Years?
You hear that mantra a lot these days in the War Room. It’s fetching and has a nice ring to it. Kind of like Make America Great Again.
Suppose it happens. Suppose we win a hundred seats. How does the MAGA Moment not get turned into yet another insanely great payday for the ten percent, and another century of serfdom for the rest of us?
We’re not going to figure it out when we get there. We need to do that now.
Because if you can’t decide what you want to be when you grow up, someone else will. And if you can’t figure out what you are selling, someone else will. And you’ll be playing by someone else’s rules. Again.
Not Great. Just Again.
And here’s the lyrics to that:
Toe your line and play their game
Let the anesthetic cover it all
Till one day they call your name
You’ll know it's time for the Hammer To Fall*
A Modest Proposal: Sell Something. Start With Love
Because we are in a revolutionary moment, and the same-old status quo will fend off the globalist orcs and their robotic nazgul for only so long, until the race of humans is forced to retreat to Helm’s Deep for its last stand.
Sell love. Of country, yes. But more important, love of countrymen and women. For whoever does not love their fellow countryman and countrywoman whom they have seen cannot possibly love their country, which they cannot see because they live in their heads.
Globalists live in their heads. In golden mansions, ivory towers, gated communities, mega-yachts, and super-skinny skyscrapers, far above and beyond the hot struggles of those they claim to champion.
They can’t see you, so all they can do is toss tips and scraps from their balconies: You will own nothing. You will be happy. We will take care of you.
But people don’t want to be taken care of. They want to be loved.
Children raised in impoverished, loving homes are happier than those raised in unloving, affluent households.
It’s like faith without deeds. It’s dead. Nobody’s buying it.
Here’s what people are buying— love. In the sacrifice of the insane, god-like affluence and privilege of The One that delivers freedom for The Many—from endless serfdom, and from endless oppression.
Sound a little familiar? If you read your Bible it should.
You want a hundred seats, War Room? Give them a hundred reasons to vote for you. And to fight if that vote is stolen. Again.
Start with a promise to break the yoke of their oppression:
Of the insane security state and its three-letter agencies.
Of the impervious, out of control public health bureaucracy
Of the weaponized tax collection system
Of a two-tiered justice system based on skin-color and party affiliation
Of the two-income household based on necessity, not choice
Of taxpayer-funded indoctrination of children
Of higher education saddling everyone with endless debt for worthless degrees.
Of a real estate market increasingly reserved for the very rich
Of Woke capital funding terror on our streets
Of the silence around the vaccine injuries
Of the lawfare unleashed on anyone who says the machines are hackable.
Of Big Pharma’s iron grip on health choices
Of Planned Parenthood’s genocide of the African American community.
Of CCP ownership of our institutions, of the Democrat Party, of the RINOs, and the illegitimate occupant of the White House.
Of Big Tech censoring patriots’ attempts to expose all this
Of the state-run media complicit in spreading disinformation on all of the above.
And then, make it personal.
NOT—
We are going to hold OUR hearings, and publish OUR findings.
BUT—
We are going to break YOUR yoke,
We are going to destroy YOUR oppressors,
We are going to rid YOUR life of everything holding YOU down, once and for all.
YOU will never see them again!
Get specific. Name the bad guys’ names. Put them on notice. Publish what you are going to do. Then act as if you have already won.
A Hundred Seats, A Hundred Years? It’s Doable…
We’ve got a goal. We’ve got a time frame.
All we need is A Hundred Reasons.
All we lack is an updated contract— not with America— with Americans. Personally.
Because the globalists are coming for us. Personally. DC’s hammer is about to fall. And if we don’t have a vision, if we don’t know what we are selling, we’ll be singing this same old song:
For we who grew up tall and proud
In the shadow of the mushroom cloud
Convinced our voices can't be heard
We just wanna scream it louder and louder louder
What the hell we fighting for?
Just surrender and it won't hurt at all
You just got time to say your prayers
While you’re waiting for the Hammer To Fall*
Hammer’s gonna DROP, folks.
It just fell at Mar-a-Lago.
MAFA: Make Americans— Patriots, Populists, Nationalists— Fight Again.
*Lyrics credit: “Hammer to Fall” by Brian May/Queen/Capitol Records, 1984
About Malwords
Malwords are keywords weaponized for information warfare. They function within public discourse as intellectual malware, verbal viruses designed to spread quickly for the purposes of a) silencing dissent through control of language, narrative, and speech, b) increasing public tolerance for government-sanctioned atrocity and c) emboldening officials to commit acts of atrocity.
Malword strength is measured by their frequency of appearance in the published body of language (corpus), and expressed in words per million (WPM) linguistic units (words, numbers, symbols, acronyms, etc).
Malword WPM’s typically follow a three-phase lifecycle: Pre-Curve test-markets the new term and puts up the store front; Curve, or Core, is launch phase, characterized by a rapid, exponential liftoff and sudden plunge; Post-Curve is a long, asymptotic tail and is the period in which primary-objective atrocities are implemented.
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Harvey Oxenhorn, is a cybersecurity consultant, founder of Malwords Weekly, and author of the upcoming book, The Atrocity Algorithm, How The Media Became The Enemy of The People. He writes The Five Stages of Unf*ck, Red Pill Journey to January 2.0. , also on Substack. Follow him on Gettr, Gab, and MeWe @HarveyOxenhorn